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Research papers

Business and the arts

Philanthropy is deeply rooted in the American corporate culture? corporate support for the arts is a relatively new phenomenon. The charitable aspects of corporate contributions are fundamentally a reflection of corporate citizenship and corporate...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Sybil C. Simon
June 15, 1990

Research papers

Wales: The art of the possible

This paper summarises what is believed to be the most far-ranging review of the arts in Wales to have been conducted for 25 years. It attempts the measurement of the cultural, social and economic benefits of the arts to a nation. The study considers...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: John Matthews
June 15, 1990

Research papers

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Tiziano Radaelli
June 15, 1990

Research papers

Using research to develop a strategic plan for the arts in London

Greater London Arts is the strategic development agency for the arts in London. They decided to produce an Arts Plan for London which would provide, for the first time, a single vision for the arts. In developing the plan, research was conducted...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Cynthia Pinto, Seona Reid
June 15, 1990

Research papers

Out of the darkroom into the daylight

The paper is a case history about research in the European market for contacting and duplicating film, which is widely used in the graphic arts industry (i.e. among commercial printers, reprographic specialists, typesetters and platemakers). Having...

Catalogue: ESOMAR Congress 1987
Authors: C. J. Dove, Christine M. Eborall
September 1, 1987